Where the world searches for de-escalation training
Over the past year, New Zealand searched for de-escalation training more than any other country, by share of its searches.
By Kim Loza, Head of Product at People Tech Revolution
The question
Which countries are looking for this training
Training and safety leaders everywhere face the same raised voice at the counter. We asked Google Trends which countries give the biggest share of their searching to the words buyers use.
The data
Share of search, country by country
Twelve months to 24 September 2026. A score of 100 marks the country where the term takes the largest share of all searching; every other country is scored against it.
| Term | Highest share | Next highest |
|---|---|---|
| de-escalation training | New Zealand 100 | South Korea, United States and Canada 44; Australia 33 |
| workplace violence training | Canada and New Zealand 100 | United States 80; Australia 40 |
| occupational violence | Australia 100 | Canada 75 |
| ai roleplay | United States 100 | Singapore 91; South Korea 81 |
New Zealand
The highest share of any country
New Zealand scored 100 for de-escalation training, ahead of South Korea, the United States and Canada at 44 and Australia at 33.
A share, not a surge
New Zealand’s own weekly series registers searches in only a few weeks of the year, too few to show a trend. What the country ranking shows is attention: of all the searching New Zealanders do, more of it goes to this training than anywhere else.
Teams comparing options can start with VR de-escalation training.
See the data (assaults reported)
| 2023 | 2024 | 2025 | |
|---|---|---|---|
| reported assaults | 6001 | 6635 | 7777 |
What the attention sits on
Assaults on Health New Zealand hospital staff reported in the twelve months to June rose each year: 6,001 (2023), 6,635 (2024) and 7,777 (2025) (RNZ, from Health NZ figures). A country that searches hard for de-escalation training is also one where the need is being counted.
Workplace violence
Canada and New Zealand tie at the top
For workplace violence training, Canada and New Zealand both scored 100, with the United States at 80 and Australia at 40.
One phrase, shared across the Pacific
Workplace violence is the phrase American buyers search, and New Zealand searches for it as heavily as Canada. The American rules are set out in workplace violence training in the United States.
Australia
Occupational violence is Australian vocabulary
Australia scored 100 for occupational violence, with Canada next at 75 and the United States and Singapore at 37.
Write for the reader’s words
An Australian buyer searches for occupational violence; an American buyer for workplace violence; a New Zealand buyer for both, and for de-escalation. See occupational violence rules in Australia and occupational violence and aggression training.
AI roleplay
A worldwide interest
AI roleplay is searched far more widely: the United States leads, with Singapore at 91 and South Korea at 81.
See the data (index, 0 to 100)
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | |
|---|---|---|---|---|---|---|
| United States | 0 | 0 | 9 | 17 | 30 | 57 |
| Canada | 0 | 0 | 3 | 11 | 37 | 66 |
| Australia | 3 | 0 | 3 | 6 | 18 | 57 |
| United Kingdom | 0 | 0 | 2 | 11 | 25 | 51 |
Source: Google Trends, weekly index averaged by year, pulled 24 September 2026. 2026 is January to September.
How do I read a score of 100?
It marks the country where the term takes the biggest share of all searching, not the country with the most searches. A large country can search more often and still score lower.
Why is St Helena left out?
The island territory scores high on several terms, because in a place that small a handful of searches moves the share. We list the countries whose scores rest on enough searching to read.
Where do I start?
AI roleplay training for practice at scale; search demand in Australia and the United States for how interest moved over the year.
- VR de-escalation training
- De-escalation training for healthcare
- US workplace violence training rules
- Search demand in Australia and the United States
Cite this research
Free to quote and cite with a link to this page. Name the version you read, so readers can see what has changed since.
APA 7
Loza, K. (2026, September 24). Where the world searches for de-escalation training (Version 1.1). People Tech Revolution. https://peopletechrevolution.com/insights/de-escalation-training-search-worldwide
Data: Google Trends interest by country for the twelve months to 24 September 2026, pulled on 24 September 2026, countries below Google’s volume threshold left out. How to read the scores is set out above.
Version history
| Version | Date | What changed |
|---|---|---|
| Version 1.1 | Added Health NZ hospital assault reports, five-year AI roleplay interest by country, and US and Australian injury data. | |
| Version 1.0 | First published. |
Planning de-escalation training?
Sources
Each series on Google Trends, ready to reproduce.
Hospital system under pressure blamed for increased staff assaults
Health NZ hospital staff assault reports, twelve months to June, 2023 to 2025.
Google Trends: de-escalation training, past year
Open the interest by region panel, set to countries, to see the ranking.
Google Trends: workplace violence training, past year
The same panel for the North American phrase.
Google Trends: occupational violence, past year
The Australian phrase, country by country.
Google Trends: ai roleplay, past year
The term searched most widely of all.
