Web Experiences

Web is one of the capabilities PTR lists on its Fast Builds page, alongside Mobile, Games, AI and XR. PTR describes its Fast Builds turnaround as "Rapid prototypes from 2 business days. Full builds up to 8 working weeks," delivered through four published steps: Brief ("Define the problem, outcome and constraints"), Build ("Turn the idea into something people can use"), Test ("Put the working build in front of the people who matter"), and Launch ("Refine, deploy and keep evolving"). As PTR puts it: "You see working builds in sprints, not a single reveal at the end."

You do not have to take that on faith. PTR's own Labs Demos site is a set of live browser experiences you can try now, without installing anything: LABS DEMOS. One example already live there is the AR Business Card, an augmented reality business card experience you can try in the browser, no app or headset required, on the phone or laptop already in your hand.

What a web build is good for, and what it is not

In general terms, building for the browser trades some of the depth of a native app or a headset build for reach: a web experience can usually be opened from a link, on whatever device someone already has to hand, which makes it well suited to a fast prototype, a low-friction first touchpoint, or a demo you want to share widely before a larger build is committed to. It is a weaker fit when an experience genuinely needs a headset's sense of presence, an app's offline access or device-level sensors, or heavier processing than a browser can comfortably handle. Which of those applies is worth deciding early, since it shapes both the timeline and the platform choice.

To see the other Fast Builds capabilities, visit the Fast Builds overview page. If you would like to talk through a web build, the Contact Form is one tap away in the site menu, and in the footer of every page.