Digital twins
Digital twins that can talk to clients, answer questions and connect to everyday workflows. In practice that means a version of a real professional that can talk to clients, answer questions and handle simple tasks around the clock.
A PTR digital twin is a conversational AI persona, not an engineering data model: it is grounded in a person's or organisation's own approved material, and it is built to extend a professional's reach rather than replace their judgement, with human review built in.
What a PTR twin can do
Text conversation grounded in the professional's approved material.
A spoken conversation with the same twin, on the same knowledge.
A live face-to-face video presence for the conversation.
Conversations connect to calendars, booking and follow-up workflows.
Escalation to the real professional is part of the design, not a gap.
How it works
Meet the product by using it
PTR's AI page frames this capability as something to try rather than read about: chat, voice, a live avatar, or a real person, all reachable through the same twin. Digital twins are one of the AI building blocks PTR builds around, alongside AI companions (domain-grounded conversational systems designed around a defined purpose, approved knowledge and clear boundaries), conversational agents (chat and voice assistants that hold real conversations, with configurable guardrails and escalation paths), approved knowledge, human oversight, and connected workflows, which link a twin's conversations to calendars, booking, follow-up and other business tools.
What a visitor sees
A twin lives where clients already are: the professional's own website. Visitors open a chat, switch to voice or a live avatar if they prefer, and book time with the real person without leaving the conversation.
Built with human oversight: a digital twin is not meant to replace the professional it represents. PTR builds its AI, twins included, on the principle that it should extend practitioners' reach rather than replace their judgement, with review and audit built in.
The management view
Behind the conversation sits a dashboard where the professional sees the journey from website visit to booking, reviews what their twin has said, and keeps its knowledge, boundaries and availability current. The conversation is the product; the dashboard is how it stays under its owner's control.
What a digital twin is
The term "digital twin" is used in two quite different ways across industry: an engineering data model of a physical asset, and a conversational AI persona that represents a person's or organisation's knowledge. PTR's product is the second kind, grounded in a person's or organisation's own material rather than general knowledge picked up from the internet. If you have not encountered the distinction before, What Is a Digital Twin? explains both senses in plain language, including how each is built and where each is commonly used, and which one applies here.
Where it fits, and where it does not
- A defined, well-scoped role: answering questions from the professional's own approved material.
- Extending a professional's reach around the clock, so clients get answers and bookings outside working hours.
- Handling simple, repeatable tasks: questions, scheduling, follow-up, connected to everyday workflows.
- Operating with consent and ongoing oversight of what it says on the person's behalf.
- As an open-ended stand-in for a person: a twin is only as good as the knowledge it is grounded in.
- Operating without review, or replacing clinical, legal or other professional judgement.
- Representing someone without their consent and continuing oversight.
- Conversations that need unscripted human judgement: escalation to a real person is part of the design, not a gap to work around.
Try it
See a twin's connected workflows in action, including how conversations link back to booking and follow-up, at AI STUDIO DEMOS.
Sources and further reading
- NIST AI Risk Management Framework - National Institute of Standards and Technology, 2023
- NIST AI 600-1: Generative Artificial Intelligence Profile - National Institute of Standards and Technology, 2024
What is a digital twin? · AI roleplay and practice · Custom AI experiences · AI Studio demos